Integrating single-use coupons in your marketing strategy?
Single-use coupon is a great strategy to build and sustain a great relationship with your customers. It is a coupon that can only be used once by a specific customer and generate a sense of exclusivity. This provides an opportunity for the marketer to engage with the customer at a certain point in the customer’s journey with the brand. Be it acquisition, engagement, or retention.
Key elements for your single-use coupons
- It contains a unique code
- Can be delivered to a specific device and/or individual
- Cease to be usable upon redemption
- Supports simultaneous multi-channel delivery and expiration
Success with single-use coupons
The key to success with a single-use coupon strategy is ensuring distribution and redemption security. Your single-use coupon campaign must ensure that:
- Consumers can use the coupon only once, providing a true omnichannel experience;
- Unique codes allow tracking down to the individual user level to allow for both targeting and deep analysis;
- The experience should be seamless and immediate;
- Coupons should expire immediately upon redemption.
- Any system used must have the technology and capabilities to ensure a seamless experience for the consumer and a high level of accuracy and tracking capabilities for the retailer.
For further insights and development of your single-use coupon contact MPower Proximity Marketing @1.868.393.0680 or info@mpowertt.com
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