Integrating single-use coupons in your marketing strategy?

Single-use coupon is a great strategy to build and sustain a great relationship with your customers. It is a coupon that can only be used once by a specific customer and generate a sense of exclusivity. This provides an opportunity for the marketer to engage with the customer at a certain point in the customer’s journey with the brand. Be it acquisition, engagement, or retention.

Key elements for your single-use coupons

• It contains a unique code
• Can be delivered to a specific device and/or individual
• Cease to be usable upon redemption
• Supports simultaneous multi-channel delivery and expiration

Success with single-use coupons

The key to success with a single-use coupon strategy is ensuring distribution and redemption security. Your single-use coupon campaign must ensure that:

• Consumers can use the coupon only once, providing a true omnichannel experience;
• Unique codes allow tracking down to the individual user level to allow for both targeting and deep analysis;
• The experience should be seamless and immediate;
• Coupons should expire immediately upon redemption.
• Any system used must have the technology and capabilities to ensure a seamless experience for the consumer and a high level of accuracy and tracking capabilities for the retailer.

For further insights and development of your single-use coupon contact MPower Proximity Marketing @1.868.393.0680 or info@mpowertt.com